Paid Ads Management

Impactful PPC advertising solutions focused on

High ROASProfitable ROIBetter Control on Ad SpendPrecise Audience TargetingBeating Ad Fatigue

Drive business growth with our expert PPC support. Start today!

corporate-meeting-8

We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!

Google Ads

We make your brand visible in people’s searches. If you’ve tried and failed with poor results, Purple Cow turns them around with a better version of your Google Ads strategy.

Facebook Ads

Reap the full benefits of Facebook Ads for your eCommerce store, product or service regardless of the niche with campaign scaling strategies of Purple Cow.

Instagram Ads

Achieve your advertising goals of brand awareness, engagement, traffic, and sales on Instagram by driving action with the creative and strategic approach of Purple Cow.

Amazon Ads

We do a lot more to take your Amazon presence up a notch for your products to sell on the world’s top online market place by funneling the traffic directly to your eCommerce storefront.

Tiktok Ads

Take full advantage of our ‘Gen Z’ entertaining approach to creativity to turbocharge your TikTok campaigns and boost your eCommerce business.

Twitter Ads

Nail it with our Twitter insights, tools, and strategic advertising campaigns to reach more prospects to meet your campaign goals quickly at a lower cost.

LinkedIn Ads

Captivate the professional audience with our custom trailer eCommerce growth strategies on LinkedIn. Whether your objective is brand awareness, lead generation, consideration, or conversion, Purple Cow gets you results that LinkedIn is capable of.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

ProAudioStar
goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays
demdaco
william_henry
natural_area_rugs
sunfood
paul_michael_company
woodbury_outfitters
montana_silversmiths
lone_star_distribution
roma_boots
esp_sales
anuschka
hat_club
sae_parts
dove_electronics
everflow_supplies
everflow_supplies

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories
OrpazDefense_v1

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

StokesKitchen_v1

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

DIGITAL TALK // digital advertising

Stay current on digital advertising, PPC trends, and our digital endeavors.

Digital Advertising

Posted on Oct 31, 2023

The Art of AB Testing: Optimizing Digital Marketing Campaigns

In the fast-paced world of eCommerce, staying competitive means constantly fine-tuning your digital marketing strategies.

Digital Advertising

Posted on Oct 27, 2023

Digital Advertising for eCommerce: Strategies That Work

Digital advertising is the heartbeat of eCommerce success. In this comprehensive guide, we'll explore the world of digital advertising for eCommerce and uncover strategies that work.

Twitter Ads

Posted on Oct 26, 2023

Twitter Advertising: Real-Time Marketing for  Brands

Welcome to the fast-paced world of Twitter Advertising, where real-time marketing for brands takes center stage.

Tiktok Ads

Posted on Oct 25, 2023

TikTok Ads for eCommerce: Riding the Viral Wave

TikTok, the social media sensation that took the world by storm, is no longer just for fun.

LinkedIn Ads

Posted on Oct 25, 2023

LinkedIn Advertising: Targeting the B2B Audience

In today's digital age, where social media platforms play a significant role in connecting businesses with their target audiences, LinkedIn stands out as the ultimate platform for B2B advertising.

Facebook Ads

Posted on Oct 24, 2023

Unleash the Potential of Facebook Advertising for Local Businesses

For local businesses in bustling cities like New York and beyond, the power of Facebook advertising cannot be underestimated.

Digital Advertising

Posted on Oct 22, 2023

A Comprehensive Guide to Digital Advertising

In the dynamic realm of digital marketing, digital advertising stands out as a potent weapon in a business's arsenal to reach its intended audience.

Amazon Ads

Posted on Oct 18, 2023

Amazon PPC Strategies: Dominating the Online Marketplace

In the fiercely competitive landscape of online marketplaces, Amazon stands as a giant.

LinkedIn Ads

Posted on Oct 17, 2023

Why Influencer Marketing on LinkedIn is Important for Your Business

With over 610 million users, including 40 million decision-making professionals, LinkedIn offers a golden opportunity for businesses to connect with their target audience. It's not just a platform for job seekers and recruiters anymore.

Google Ads

Posted on Oct 15, 2023

How Google Shopping Ads Help You Sell More

Google Shopping is a game-changer for both consumers and businesses. It offers shoppers a convenient platform to discover great deals, while providing brands with a powerful marketing tool to connect with potential customers.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

What is digital advertising and why is it important?

Digital advertising for eCommerce is important because it allows businesses to reach a wider audience and drive targeted traffic to their online store. It can help to increase brand awareness, drive sales, and improve customer loyalty. Overall, digital advertising for eCommerce can be a valuable tool for businesses looking to reach new customers and grow their online sales.

Online digital advertising works by using online platforms to display ads to users who may be interested in a product or service. The ads can be targeted based on various factors such as demographics, location, interests, and more. 

To create and run an online digital advertising campaign, a business will typically set up an account with an online advertising platform, such as Google Ads or Facebook Ads. From there, they can define their target audience, choose the types of ads they want to run, and set a budget for their campaign.

Here are five key metrics that you’ll want to track if you’re using digital advertising for your eCommerce store.

  • Cost per click (CPC): This is the amount that you pay each time a user clicks on your ad. A high CPC can indicate that your ad is competitive and that you may need to adjust your bid or targeting settings to lower it.
  • Click-through rate (CTR): This is the percentage of people who click on your ad out of the total number of people who see it.
  • Conversion rate: This is the percentage of people who complete a desired action, such as making a purchase or signing up for a newsletter,
  • Cost per acquisition (CPA): This is the amount you pay for each conversion, such as a sale or sign-up, that your ad generates.
  • Return on investment (ROI): This is a measure of the profitability of your digital advertising campaign, calculated by dividing the revenue generated by the cost of the campaign.

A digital advertising agency can help you track and analyze your advertising efforts by using analytics and performance metrics to measure the success of your campaigns. They can then use this data to adjust your advertising strategy and optimize your efforts for better results.

A digital advertising agency can help you increase website traffic and conversion rates by using optimization techniques such as A/B testing, user experience (UX) design and by implementing conversion rate optimization (CRO) strategies. They can also help you improve your website’s search engine rankings through search engine optimization (SEO) which will make it more visible to potential customers.

A digital advertising agency can help you stay up-to-date with the latest trends and technologies by keeping track of the latest developments in the industry and incorporating them into your advertising strategy. This could include technologies such as AI and VR, which can help you stay ahead of the competition.

A digital advertising agency can save you time and resources by handling all aspects of your online advertising, such as ad creation, targeting, and monitoring. This will allow you to focus on running your business, while the agency handles your advertising efforts.

A digital advertising agency can help you make data-driven decisions by providing insights and analytics that can help you better understand your customers and optimize your advertising efforts. This could include data on customer demographics, website traffic, and conversion rates.

Creating a successful digital advertising campaign for eCommerce business requires careful planning and consideration of a few key factors.

  • Define your target audience: Identify who you want to reach with your digital advertising campaign. Consider factors such as age, gender, location, and interests.
  • Set clear goals: Determine what you want to achieve with your digital advertising campaign. Do you want to increase sales, drive traffic to your website, or raise brand awareness?
  • Choose the right platform: There are many different platforms you can use for digital advertising, including Google Ads, Facebook Ads, Instagram Ads, and more. Choose the platform that is most likely to reach your target audience.
  • Create compelling ad copy and visuals: Your ad copy and visuals are important because they are what will catch the attention of your target audience and convince them to take action. Make sure your ad copy is clear, concise, and compelling, and use high-quality visuals to grab attention.
  • Set a budget and bid strategy: Determine how much you are willing to spend on your digital advertising campaign and decide on a bid strategy that aligns with your goals. You may want to use a cost-per-click (CPC) or cost-per-impression (CPM) bidding strategy, for example.
  • Track and optimize your campaign: Use tracking and analytics tools to measure the success of your digital advertising campaign and identify areas where you can optimize and improve.

The cost of online digital advertising for eCommerce businesses can vary widely depending on a number of factors, such as the size of the business, the target audience, the platform being used, and the type of ad being run.

Digital advertising offers immense opportunities, but launching and sustaining successful campaigns is not easy. It’s time consuming too. That is the reason businesses partner with professionals and social media agencies as well that specialize in digital advertising like Purple Cow. To book a call with our Expert click on this link: schedule a quick call.