Social Media Marketing

Delivering results with unique social media strategies.

Lower Ad Costs & CompetitionDecrease Customer Acquisition Cost (CAC)Lead Generation StrategiesEphemeral Content ManagementIncreased Return on Investment (ROI)Improve Sales Conversion Rate

Partner with us for a smooth sail on the digital sea of opportunities.

corporate-meeting-8

We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!
Google PPC/CPC Advertising

Content

Content stands like a fort wall in the success of every business, and it is crucial in communicating your brand value. An expert way of doing it establishes trust along with awareness. Our team matches your needs unleashing the power of great content. We infuse different ideas to make your content distinct, contextual, and relevant to your brand.

Besides high CTR, Purple Cow is here to help you with ad copies that create a unique brand identity for your eCommerce business.

Google PPC/CPC Advertising

Research

Our research paves the way to come up with customized and comprehensive solutions to understand your audience. Our team has not only the expertise and experience to play for you win big, but we also have tools that strengthen your overall social media presence.

From demographic research to keyword research, Purple Cow is proactive in observing the ever-changing trends, conversions, and competition surrounding your brand.

Display Network Campaigns
Creatives

Connect with people to generate interest in your company or brand and expand it with eye-catching creatives. Purple Cow is known for creatives that tell stories, triggering emotions and excitement about brands. We explore more creative ways to engage your audience, and prospects and develop leads. Importantly, our creative brains keep shining your brand on the social space with constant improvisations based on the latest trends that turn the tide for your eCommerce store, brand, or business in driving consistent awareness and sales.

Responsive Search Ads(RSAs)
Strategy

Stand out from the plethora of competitors with a brilliant social media strategy. Purple Cow is best known for innovative tactics that play well in the ever-changing world of social media. All it does is with dynamic and customized strategies tailored for different businesses. We analyze what is holding you back from having a ball against your competitors. Then, we gradually inject powerful strategies that speak loud and help you sell more online.

Dynamic Search Ads (DSAs)
Reporting & Analytics

Entitle your business to explore the new horizon of growth with proper analytics on your social media marketing campaign. Purple Cow gives a clear picture of what is working and what is not for your brand. We spend more time and help you spend less by equipping your campaign with powerful insights that get twice the results. Besides, we also do A/B testing to determine what content, design, CTA, etc. are performing best in the current scenario. Furthermore, we provide regular reports on ad performance to ensure that your campaign is running in alignment with your business goals.

Display Ads
Paid Campaigns

Get maximum visibility, engagement, and conversions with Purple Cow’s paid social media boosting. Whether it is promoting your brand on Facebook, YouTube, Instagram, Twitter, Pinterest, TikTok, or Snapchat, Purple Cow gives the best ROI in multiple folds for every dollar you spend.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

ProAudioStar
goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays
demdaco
william_henry
natural_area_rugs
sunfood
paul_michael_company
woodbury_outfitters
montana_silversmiths
lone_star_distribution
roma_boots
esp_sales
anuschka
hat_club
sae_parts
dove_electronics
everflow_supplies
everflow_supplies

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories
OrpazDefense_v1

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

StokesKitchen_v1

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

digital talk // SOCIAL MEDIA MARKETING

Curated to empower your brand with latest Social Media strategies and insights.

Social Media Marketing

Posted on Oct 29, 2023

The Role of Social Media Analytics in Digital Marketing

In the ever-evolving world of digital marketing, data is king. Social media platforms have become powerful tools for businesses to connect with their audiences.

Social Media Marketing

Posted on Oct 25, 2023

The Future of Social Commerce: Trends to Watch

In the ever-evolving world of e-commerce, social commerce has emerged as a game-changer.

Social Media Marketing

Posted on Oct 13, 2023

Social Media Advertising: Which Platform is Right for You?

In the realm of digital marketing, the importance of social media advertising cannot be overstated.

Social Media Marketing

Posted on Oct 12, 2023

What Role Does Social Media Play in eCommerce Digital Marketing?

Welcome to the world of eCommerce digital marketing, where the rules of engagement are ever-evolving.

Social Media Marketing

Posted on Oct 10, 2023

The Psychology of Social Proof: A Game-Changer in eCommerce

Welcome to the world of eCommerce, where competition is fierce, and trust is invaluable. In this crowded digital marketplace, one concept stands out as a game-changer: Social Proof.

Social Media Marketing

Posted on Sep 25, 2023

Why Should eCommerce Businesses Invest in Social Media Marketing Analytics

In the ever-evolving world of eCommerce, staying competitive is no easy task. With the rise of social media's influence on consumer behavior, it's crucial for online businesses to invest in Social Media Marketing Analytics. I

Social Media Marketing

Posted on Sep 24, 2023

What is Social Proof and Why it is Important for eCommerce

In the vast realm of eCommerce, where countless virtual storefronts vie for shoppers' attention, a pivotal force quietly shapes our buying decisions. It's known as "social proof," and in this digital age, it reigns supreme.

Social Media Marketing

Posted on Sep 20, 2023

How to Use Social Commerce to Sell your Products and Services on Social Media

In the digital age, social media isn't just about sharing cute cat videos and vacation photos. It's a bustling marketplace where businesses can connect with their audience and sell products and services seamlessly.

Social Media Marketing

Posted on Sep 16, 2023

10 Proven Paid B2B Social Media Strategies for Lead Generation

In the ever-evolving world of B2B marketing, the acquisition of high-quality leads stands as the cornerstone of success. While organic social media endeavors are valuable, the integration of paid social media strategies can provide a significant impetus to your lead-generation efforts.

Social Media Marketing

Posted on Sep 5, 2023

How to Use Social Media Marketing for eCommerce

In the dynamic world of eCommerce, social media marketing has emerged as a pivotal strategy to engage, convert, and retain customers.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

How do I choose the right social media platform for my eCommerce business?

It’s important to consider which social media platforms your target audience is most active on. For example, if your products appeal to a younger demographic, you may want to focus on platforms like Instagram and TikTok. If you sell professional or B2B products, LinkedIn may be a better fit.

The frequency of your posts will depend on the platform you’re using and your audience. As a general rule, it’s a good idea to post regularly (at least once per week) to maintain visibility and engagement with your followers. However, be mindful not to oversaturate your followers’ feeds with too many posts in a short period of time.

There are several ways you can use social media to drive traffic to your eCommerce website:

  • Share links to your website or specific products on your social media profiles
  • Use social media ads to target specific audiences and direct them to your website
  • Include links to your website in your social media bio or profile description
  • Collaborate with influencers or other businesses to promote your products on social media

You can use a variety of content to promote your eCommerce products on social media, including:

  • Product photos and videos
  • Customer reviews and testimonials
  • Behind-the-scenes looks at your business or products
  • Educational or informative content related to your products
  • Special promotions or discounts

There are several metrics you can use to measure the success of your social media marketing for eCommerce, including:

  • Website traffic from social media sources
  • Number of social media followers
  • Engagement (likes, comments, shares) on your social media posts
  • Sales or conversions generated from social media traffic
  • Return on investment (ROI) of your social media ad campaigns.

An effective social media marketing strategy for eCommerce should include:

  • Clearly defined goals and objectives
  • A target audience and customer avatar
  • A content calendar and plan for posting regular, valuable content
  • A plan for engagement and interacting with followers
  • A strategy for using social media ads, if relevant
  • Regular measurement and analysis of performance to inform future strategy

Some social media platforms, such as Facebook and Instagram, have built-in eCommerce features that allow businesses to sell products directly through their profiles. This can be an effective way to make it easy for customers to purchase your products without leaving the platform.

  • Social media is a great way to build customer loyalty for your eCommerce business. Some strategies you can use include:
  • Responding to customer inquiries and complaints in a timely and professional manner
  • Sharing valuable content that educates or entertains your audience
  • Running social media contests or giveaways to encourage engagement
  • Offering special promotions or discounts to your social media followers

  • Negative comments or reviews on social media can be challenging for any business, but it’s important to address them in a professional and constructive manner. Some tips for handling negative feedback include:
  • Responding promptly and publicly, but not engaging in arguments or personal attacks
  • Acknowledging the customer’s concerns and apologizing if appropriate
  • Offering to resolve the issue privately, if possible
  • Using the opportunity to learn from the feedback and improve your business

Yes, you can outsource your social media marketing to a specialized agency or freelancer. This can be a cost-effective way to get expert help with your social media strategy, content creation, and engagement. Just be sure to do your research and choose a reputable provider who understands your business and target audience.