How to Build Your Email Marketing List and Grow Your ECommerce Business

In this guide, we’ll explore how to build your email marketing list and grow your eCommerce business.

Create a Sign-Up Form

The first step in building your email list is to create a sign-up form. A sign-up form is a web form that allows visitors to your website to subscribe to your email list. Make sure to include the following elements while creating your sign-up form:

• A clear headline that explains the benefits of subscribing
• A brief description of what subscribers can expect to receive
• A call-to-action button that stands out

You can place your sign-up form on your website’s homepage, in the sidebar, or in a pop-up window.

Offer Incentives

Offering incentives is a great way to encourage visitors to subscribe to your email list. Here are a few examples of incentives that you can provide:

• A discount on their first purchase
• Provide exclusive content or access to a members-only area
• Free shipping on their first order
• A free gift with their first purchase
• Make sure your incentives are relevant to your audience and align with your brand.

Optimize Your Opt-In Forms

Optimizing your opt-in forms can help you increase your email list sign-ups. Here are a few tips to optimize your opt-in forms:

• Keep your form short and simple
• Use clear and concise language
• Use contrasting color for your call-to-action button
• Use social proof, such as customer testimonials or social media follower counts
• Use a two-step opt-in process to reduce form abandonment

Use Pop-Up Forms

Pop-up forms can be an effective way to capture visitors’ attention and encourage them to subscribe to your email list. However, it’s important to use pop-up forms strategically and not to annoy your visitors.

Here are a few tips for using pop-up forms effectively:

• Use exit-intent pop-ups to target visitors who are about to leave your site
• Use a delayed pop-up to give visitors time to explore your site before asking them to subscribe
• Use a polite message and a clear call-to-action
• Leverage Social Media
• Social media can be a powerful tool for growing your email list. Here are a few ways to leverage social media to grow your email list:
• Promote your sign-up form on your social media profiles
• Run a social media contest or giveaway that requires email sign-up
• Utilize social media advertising to reach your target audience effectively.
• Use social media to promote your incentives and exclusive content

Host Webinars or Events

Hosting webinars or events can be a great way to grow your email list. During the registration process for your webinar or event, you can ask attendees to subscribe to your email list. This can help you build your email list while also providing value to your audience.

Use Referral Marketing

Referral marketing is a powerful way to grow your email list. Here are a few tips for using referral marketing to grow your email list:

• Offer an incentive for customers who refer their friends to your email list
• Use a referral program tool to track referrals and reward customers
• Use social media to encourage customers to refer their friends
• Use email marketing to remind customers to refer their friends

Use Guest Blogging

Guest blogging can be a great way to reach new audiences and grow your email list. When guest blogging, make sure to include a call-to-action that encourages readers to subscribe to your email list. You can also include a link to your sign-up form in your author bio.

Conclusion

Building your email list is crucial for the success of your eCommerce business. By creating a sign-up form, offering incentives, optimizing your opt-in forms, using pop-up forms, leveraging social media, hosting webinars or events, using referral marketing, and guest blogging, you can build a strong email list that will help you drive traffic, boost sales, and build relationships with your customers. Remember to always provide value to your subscribers, and keep your emails relevant and engaging. With these tips and strategies, you can take your email marketing to the next level and grow your eCommerce business.

Looking to grow your eCommerce business through email marketing? Our guide on building your email list is exactly what you need! Learn how to create effective sign-up forms, optimize your opt-in forms, use pop-up forms, leverage social media, host webinars, and more. Ensure your email marketing campaigns are a success with this essential guide. Contact Purple Cow today to learn more!