Channel Management

Optimize your market presence with our channel solutions…

Clear Objectives and StrategyStrategic Partner RelationshipsTechnology IntegrationChannel-Specific StrategiesPerformance Metrics and KPIs

We ensure efficiency, synergy, and market success in every avenue.

corporate-meeting-8

We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!
Google PPC/CPC Advertising

Amazon Vendor Central (1P)

Improve your revenue with Purple Cow’s Amazon Vendor Central (1P) channel management services. Our expertise and exceptional support help you analyze, plan, manage, and scale on the world’s largest marketplace.

Google PPC/CPC Advertising

Amazon Seller Central (3P)

Right from setting up your account to managing your inventory, orders, reviews, payments, optimizing imaging, cataloging, listing & logistics, Purple Cow supports you in every step of your journey with Amazon.

Display Network Campaigns
eBay

Make the most of our premium eBay channel management services to grow your business. Purple Cow helps you curate products, manage listings, and deliver personalized customer service for your substantial growth on the marketplace.

Responsive Search Ads(RSAs)
Walmart

Purple Cow is a full-service Walmart channel management agency with expertise in eCommerce and multichannel retail. We help you find new customers, increase sales and improve customer experiences to grow your business.

Dynamic Search Ads (DSAs)
Home Depot

Purple Cow helps you seamlessly integrate your products into Home Depot’s marketplace. Capitalize on our complete range of solutions that include account management, optimization services, and scaling strategies to increase your AOV and revenue.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

ProAudioStar
goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays
demdaco
william_henry
natural_area_rugs
sunfood
paul_michael_company
woodbury_outfitters
montana_silversmiths
lone_star_distribution
roma_boots
esp_sales
anuschka
hat_club
sae_parts
dove_electronics
everflow_supplies
everflow_supplies

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories
OrpazDefense_v1

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

StokesKitchen_v1

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

digital talk // Channel management

your guide to mastering the art of effective channel management.

Channel Management

Posted on Oct 19, 2023

Channel Management: Navigating Multichannel Ecommerce with Ease

Multichannel eCommerce has transformed the way businesses sell their products and connect with customers.

Channel Management

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How to Create Your 2023 Black Friday Pricing Strategy

Black Friday, the day after Thanksgiving, has become synonymous with shopping extravaganzas and incredible deals. It's a date circled on calendars by both retailers and consumers alike.

Channel Management

Posted on Oct 12, 2023

Channel Management Strategies for Expanding Your Reach

In the dynamic landscape of modern business, Channel Management Strategies stand out as indispensable tools for growth.

Maximizing Sales Potential Harnessing the Power of Channel Management

Channel Management

Posted on Oct 6, 2023

Maximizing Sales Potential: Harnessing the Power of Channel Management

In the rapidly evolving world of e-commerce, effective channel management plays a pivotal role in maximizing sales potential. Channel management refers to the strategic process of managing and optimizing the distribution channels through which products are marketed and sold.

Walmart

Posted on Oct 5, 2023

Maximizing ROI with Advertising Solutions for Walmart

In today's fiercely competitive eCommerce landscape, the ability to strategically harness advertising plays a pivotal role in driving sales and revenue. Within this dynamic realm, Walmart has emerged as a significant player.

Channel Management

Posted on Oct 4, 2023

Challenges and Solutions in eCommerce Channel Management

In the dynamic world of eCommerce, staying ahead of the competition and maximizing revenue hinges on effective channel management.

Home Depot

Posted on Oct 4, 2023

From Tools to Customers: Marketing Strategies That Work on Home Depot

The home improvement industry is booming, and businesses are continually seeking innovative ways to reach their target audience.

Channel Management

Posted on Oct 2, 2023

What Successful eCommerce Brands Do Differently with Data

In the fast-paced world of eCommerce, data isn't just a buzzword—it's the fuel that powers success. Today, we're diving deep into what sets successful eCommerce brands apart when it comes to harnessing the full potential of eCommerce data.

Channel Management

Posted on Oct 2, 2023

7 Proven Strategies to Boost Your Average Order Value in eCommerce

When it comes to eCommerce success, increasing your Average Order Value (AOV) can be a game-changer.

Channel Management

Posted on Sep 30, 2023

Evolving Payment Trends in eCommerce: Cryptocurrency, Buy Now Pay Later, and More

The eCommerce landscape is continuously evolving, and payment methods are no exception. In recent years, we've witnessed a rapid transformation in the way customers pay for their online purchases.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

Why do you need eCommerce Marketplace Management for your online business?

eCommerce marketplace management can help businesses increase sales, reach new customers, and streamline operations. By listing products on popular marketplaces such as Amazon, eBay, and Walmart, businesses can gain access to a wider audience and benefit from the trust and credibility these platforms have established with consumers.

Additionally, marketplace management software can automate tasks such as inventory management, pricing updates, and shipping, saving businesses time and resources. Overall, eCommerce marketplace management can help businesses optimize their online sales strategy and grow their business.

There are several benefits to using Amazon marketplace management for an eCommerce business:

  • Increased sales: Amazon is one of the largest eCommerce platforms in the world, and listing products on the site can help businesses reach a wider audience and increase sales.
  • Increased visibility: Amazon’s search algorithm favors products that are well-optimized, and marketplace management tools can help businesses improve their visibility on the site.
  • Access to Amazon’s customer base: Amazon has a large and loyal customer base, and listing products on the site can help businesses tap into this audience.
  • Automation of operations: Marketplace management software can automate tasks such as inventory management, pricing updates, and shipping, saving businesses time and resources.
  • Increased brand recognition: Selling on Amazon, one of the most recognizable e-commerce platforms, can help increase brand recognition and trust.
  • Access to Amazon’s fulfillment services: Amazon’s fulfillment services such as Fulfillment by Amazon (FBA) can help businesses streamline their operations and provide fast and reliable shipping to customers.
  • Access to Amazon’s marketing tools: Amazon has a variety of marketing tools that can help businesses promote their products to a wider audience and increase sales.

  • Increased sales: eBay is one of the largest eCommerce platforms in the world, and listing products on the site can help businesses reach a wider audience and increase sales.
  • Access to eBay’s customer base: eBay has a large and diverse customer base, and listing products on the site can help businesses tap into this audience.
  • Increased visibility: eBay’s search algorithm favors products that are well-optimized, and marketplace management tools can help businesses improve their visibility on the site.
  • Automation of operations: Marketplace management software can automate tasks such as inventory management, pricing updates, and shipping, saving businesses time and resources.
  • Increased brand recognition: Selling on eBay, one of the most recognizable e-commerce platforms, can help increase brand recognition and trust.
  • Access to eBay’s marketing tools: eBay has a variety of marketing tools that can help businesses promote their products to a wider audience and increase sales.
  • Access to Global market: eBay operates globally, listing your products on eBay can help you to reach global customers
  • Cost-effective: Compared to other eCommerce platforms, eBay is relatively inexpensive and easy to set up, making it a cost-effective option for businesses of all sizes.

Yes, Walmart marketplace management can help improve customer acquisition rates and ensure maintained and managed stock levels at Walmart.

  • Increased sales: Walmart is one of the largest retailers in the world, and listing products on the site can help businesses reach a wider audience and increase sales.
  • Increased visibility: Walmart’s search algorithm favors products that are well-optimized, and marketplace management tools can help businesses improve their visibility on the site.
  • Automation of operations: Marketplace management software can automate tasks such as inventory management, pricing updates, and shipping, saving businesses time and resources.
  • Improved stock management: Marketplace management software can help businesses better manage their inventory levels at Walmart, ensuring that stock is always available to customers.
  • Increased brand recognition: Selling on Walmart, one of the most recognizable retailers, can help increase brand recognition and trust.
  • Access to Walmart’s marketing tools: Walmart has a variety of marketing tools that can help businesses promote their products to a wider audience and increase sales.
  • Access to Walmart’s fulfillment services: Walmart’s fulfillment services such as Walmart Fulfillment Services (WFS) can help businesses streamline their operations and provide fast and reliable shipping to customers.

Yes, it is possible to connect all channels across your entire eCommerce ecosystem, you can connect your website, marketplaces, payment processors, shipping providers, and other eCommerce tools to create a seamless and unified eCommerce ecosystem. This can help automate and streamline your eCommerce operations, improve data accuracy and reduce manual errors.

By connecting all channels across your eCommerce ecosystem, you can have a centralized view of your eCommerce operations, allowing you to make data-driven decisions, improve customer experiences, and increase your sales.

Synchronizing pricing and inventory across multiple e-commerce channels like Amazon Vendor, Amazon Seller, eBay, Walmart, and Home Depot can be challenging, but there are several tools and strategies you can use to make the process easier. Some options include:

  • Inventory management software: Use software specifically designed for inventory management to keep track of stock levels and pricing across multiple channels. Some popular options include TradeGecko, Brightpearl, and Skubana.
  • Channel management software: Use channel management software to connect your inventory and pricing information to multiple channels. Some popular options include ChannelAdvisor, Sellbrite, and Zentail.
  • Excel or Google sheets: Create a spreadsheet to track your inventory and pricing manually, and then use a tool like Zapier to automatically update your listings on the different channels.
  • Amazon’s Multi-Channel Fulfillment (MCF): If you are an Amazon vendor and you sell on other marketplaces like Home Depot and Walmart, you can use Amazon’s MCF to fulfill the orders from other marketplaces.
  • Use APIs: If you are tech-savvy, you can use the APIs provided by the different channels to synchronize your inventory and pricing information.

It’s important to keep in mind that synchronizing pricing and inventory across multiple channels can be complex and time-consuming, but using the right tools and strategies can help streamline the process and ensure that your listings are up-to-date and accurate.

A digital marketing agency can help you with your logistics and fulfillment on Amazon, eBay, and Walmart by providing guidance on the best shipping options, setting up automated fulfillment processes, and working with logistics providers to ensure timely and accurate delivery of your products. They can also help you with returns and exchanges and managing customer service related issues.

A digital marketing agency can help improve your product ranking on Amazon, eBay, and Walmart by optimizing your listings, conducting keyword research, and implementing SEO strategies. They can also help you with boosting your product reviews, which can positively impact your ranking.

Handling customer service and returns for orders placed on different e-commerce channels like Amazon, eBay, and Home Depot can be challenging, but there are several strategies you can use to make the process more efficient. Some options include:

  • Establish a clear return policy: Make sure that your return policy is clearly outlined on your website and on each of the different e-commerce channels where you sell your products. This can help to reduce confusion and make the process more straightforward for customers.
  • Use customer service software: Use customer service software to keep track of customer service inquiries and returns across multiple channels. Some popular options include Zendesk, Freshdesk, and Helpscout.
  • Have a dedicated customer service team: Have a dedicated customer service team to handle customer service inquiries and returns. This can help to ensure that customers receive prompt and effective assistance.
  • Use an integrated system: Use a system like Amazon’s Integrated Order Management or a Multi-Channel Order Management system that allows you to manage orders, customer service, and returns from different channels in one place.
  • Communicate clearly with customers: Communicate clearly and promptly with customers about the status of their returns or refunds.
  • Follow the channel specific guidelines: Each channel has its own guidelines, make sure you follow them, especially with regards to returns and refund policies.

It’s important to have a clear and efficient process in place for handling customer service and returns, as this can help to improve customer satisfaction and reduce the risk of negative reviews and ratings.

An eCommerce manager can be beneficial for managing all marketplace management for your business,

Here are some factors to consider when deciding whether you need an eCommerce manager:

  • Volume of sales: If you have a high volume of sales across multiple marketplaces, it may be beneficial to hire an eCommerce manager to handle the management and coordination of these sales.
  • Complexity of operations: If your business has a complex inventory management system or shipping process, an eCommerce manager can help streamline these operations and ensure that everything runs smoothly.
  • Number of marketplaces: If you are listing products on multiple marketplaces, an eCommerce manager can help manage and optimize your listings across all platforms.
  • Staffing: If your business is not able to handle the management of marketplace sales and operations in-house, an eCommerce manager can help fill this gap.
  • Experience and knowledge: If you have little experience or knowledge in eCommerce and marketplace management, an eCommerce manager can provide valuable expertise and support.