Digital Marketing Services

Driving results for dynamic brands with

Comprehensive StrategyMulti-Channel PresenceMeasurable ROICompetitive AdvantageConversion Optimization

Stand out in the digital crowd with us!

corporate-meeting-8

We’re In Business

10+ Years

In-House Expertise

80+ Ninjas

Ads Spend Managed

$45+ Millions

Revenue Generated

$3.73+ Billions

THE SECRET INGREDIENT // OUR TAILORED MANAGED SERVICES!

eCommerce SEO Services

eCommerce SEO Services

Improve your store’s visibility and usability and increase sales and revenue with Purple Cow eCommerce SEO Services. We equip your business or brand to achieve results beyond rankings to attract organic traffic with keyword research, on-page optimization, technical SEO, link building, and more.

eCommerce Social Media Marketing
Social Media Marketing

Benefit from our far-reaching and far fetching innovative and creative social media strategies. We create and share content, run social media ads, and engage with customers to promote your products or services. Purple Cow’s Social Media Marketing increases your brand awareness, generates leads and sales, and builds customer loyalty.

eCommerce Content Marketing
Content Marketing

Power your campaigns with Purple Cow’s Content Marketing Services to achieve your specific business goals. We create and distribute valuable, relevant, and consistent content regarding your brand across various channels, including blogs, social media, email, and more, to drive profitable customer action.

eCommerce Content Marketing
eMail Marketing

Achieve healthier open rates and ROI by creating valuable and personal connections through Purple Cow Email Marketing Services. We design and send professional emails, commercial messages, segment and target email lists, track the success of campaigns, and promote your products or services to drive customer engagement and sales.

eCommerce Content Marketing

Create magic for your business to grow by building credibility, trust, and brand value through Purple Cow Influencer Marketing Services. We influence purchasing decisions through our partnerships with leading social media influencers who share content about your brand’s products or services with their massive follower base on platforms like TikTok and YouTube.

WE DELIVER SUCCESS //  WHAT WILL YOUR SUCCESS LOOK LIKE?

135%↑
eCommerce Conversion Rate
converting more means less effort to generate traffic
48.17%↑
Average Order Value (AoV)
getting more out of each conversion
150%↑
Mobile Traffic
delivering better digital customer experience

THE BUZZ // OUR CLIENTS LOVE US!

ProAudioStar
goso direct
shoppers stop
Lighting Supply
Carlo Pazolini
amko displays
demdaco
william_henry
natural_area_rugs
sunfood
paul_michael_company
woodbury_outfitters
montana_silversmiths
lone_star_distribution
roma_boots
esp_sales
anuschka
hat_club
sae_parts
dove_electronics
everflow_supplies
everflow_supplies

WHY US? // OUR SUCCESS STORIES

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

View all success stories
OrpazDefense_v1

Digital Customer Experience Defined for a New York based start-up

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

ProAudioStar – modernizing 13 year old eCommerce system

360 eCommerce Solutions, 3rd Party Integration, eCommerce Custom Solutions, eCommerce Turn-Key Solutions, Magento

StokesKitchen_v1

Retail Store Development Integration

360 eCommerce Solutions, eCommerce Turn-Key Solutions, Magento

digital talk // DIGITAL MARKETING

Explore blogs for actionable digital strategies, insights, and expert guidance.

Digital Marketing

Posted on Nov 13, 2023

Digital Marketing Strategies for eCommerce Domination

The world of eCommerce is a dynamic landscape where businesses have an incredible opportunity to reach and engage with a vast online audience.

Digital Marketing

Posted on Nov 9, 2023

The Impact of Voice Search on SEO and Digital Marketing

The way we interact with technology is constantly evolving. Just a few years ago, the idea of asking a virtual assistant a question and receiving a spoken response seemed like science fiction.

Digital Marketing

Posted on Oct 30, 2023

Digital Marketing Regulations Staying Compliant

In the ever-evolving realm of digital marketing, staying compliant with regulations is paramount. Recent years have witnessed a seismic shift in the way businesses promote their products and services.

Content Marketing

Posted on Oct 30, 2023

The Role of Content Marketing in eCommerce Competitive Landscape

In today's fiercely competitive digital landscape, businesses are constantly seeking ways to gain an edge over their rivals.

Social Media Marketing

Posted on Oct 29, 2023

The Role of Social Media Analytics in Digital Marketing

In the ever-evolving world of digital marketing, data is king. Social media platforms have become powerful tools for businesses to connect with their audiences.

Digital Marketing

Posted on Oct 28, 2023

Leveraging AI and Automation in Digital Marketing

Welcome to the dawn of a new era in digital marketing, where algorithms, automation, and artificial intelligence (AI) are transforming the way businesses connect with their audiences.

eCommerce SEO

Posted on Oct 28, 2023

eCommerce SEO Secrets: Ranking High in Online Sales

In the vast and competitive realm of eCommerce, the secret to success often lies in mastering the art of SEO.

Content Marketing

Posted on Oct 27, 2023

Content Localization Strategies for  Diverse Market

The world of eCommerce offers immense opportunities for businesses to expand their reach beyond borders.

Digital Marketing

Posted on Oct 26, 2023

Personalization in eCommerce: Tailoring the Shopping Experience for Shoppers

In the vast world of eCommerce, personalization has become the guiding star for businesses seeking to stand out and win the hearts of their customers.

Social Media Marketing

Posted on Oct 25, 2023

The Future of Social Commerce: Trends to Watch

In the ever-evolving world of e-commerce, social commerce has emerged as a game-changer.

WHAT THEY SAY’IN? // CLIENT TESTIMONIALS

“As a mid-level company, we wanted to take our business to the next level & engaged Purple Cow to manage the digital marketing campaign. We have been particularly impressed with how they perfectly understood our business & its target audiences. The response we got after availing their SEO & PPC Services has been tremendous. We highly recommend Purple Cow for their professional & personalized approach that suits client’s requirements.”

PPC Campaign // Pro Audio Star

“Having struggled for years paying crazy Amazon Marketing fees to people who didn’t know what they were doing. It was an amazing blessing to find someone who not only knew what they were doing but who charged a fair price. I will never leave Purple Cow, every person I have dealt with there have been top notch human beings who I now count as friends. I wish you the success you have helped us achieve.”

Amazon Marketing // GOSO Direct

FAQs // Frequently Asked Questions

What is digital marketing and how can it benefit my eCommerce business?

Digital marketing refers to the use of online channels and technologies to promote products or services to consumers. It can include tactics such as search engine optimization (SEO), social media advertising, email marketing, and more. By using digital marketing, eCommerce businesses can reach a wider audience, target specific customer segments, and track the effectiveness of their marketing efforts.

There are several steps you can take to get started with digital marketing for your eCommerce business. First, you’ll want to define your target audience and set specific goals for your marketing efforts. Next, you’ll need to create a website or online store to sell your products. You’ll also want to establish a presence on social media and consider using email marketing to reach your audience. Finally, you’ll want to track your results and adjust your strategy as needed.

There are many different digital marketing tactics that can be effective for eCommerce businesses. Some of the most effective include:

  • SEO: Optimizing your website and product pages for search engines can help drive organic traffic to your site.
  • Social media advertising: Running paid ads on social media platforms can help you reach specific customer segments and drive traffic to your site.
  • Email marketing: Sending targeted emails to your customer list can help drive sales and engagement.
  • Retargeting: Displaying ads to people who have visited your site but didn’t make a purchase can help bring them back to your site and encourage them to make a purchase.

There are several metrics you can use to measure the success of your digital marketing efforts. Some key metrics to track include website traffic, conversion rate, and customer lifetime value. You can also use tools like Google Analytics to track the performance of your marketing campaigns and identify areas for improvement.

To stay up to date with the latest digital marketing trends, you can follow industry blogs and publications, attend conferences and events, and join online communities and forums. You can also consider taking online courses or earning a certification to stay current on best practices and trends in the field.

Creating high-quality, informative content can help drive traffic to your site and build trust with your audience. Some best practices for creating content for your eCommerce business include:

  • Conducting keyword research to understand what terms and phrases your target audience is searching for
  • Using visually appealing graphics and images to supplement your text
  • Focusing on providing value to your audience, rather than just promoting your products
  • Optimizing your content for SEO by including relevant keywords and formatting your text appropriately
  • Regularly updating your content to keep it fresh and relevant

Social media is a powerful tool for promoting your eCommerce business. Some ways to use social media include:

  • Sharing updates about your products and company on platforms like Facebook, Instagram, and Twitter
  • Running paid ads on social media to reach specific customer segments
  • Engaging with your audience by responding to comments and messages and hosting giveaways or contests
  • Using hashtags and participating in relevant Twitter chats or Instagram challenges to reach a wider audience

Email marketing can be a powerful tool for driving sales for your eCommerce business. Some tips for using email marketing effectively include:

  • Segmenting your email list based on factors like customer location, purchase history, and preferences to create targeted campaigns
  • Personalizing your emails by including the recipient’s name and relevant product recommendations
  • Optimizing your subject line and preheader text to increase the chances that your emails will be opened
  • Including calls to action, such as “Buy Now” buttons, to encourage conversions
  • Testing different versions of your emails to see which ones perform the best

Mobile traffic now accounts for a significant portion of online traffic, so it’s important to optimize your eCommerce site for mobile users. Some steps you can take to optimize your site for mobile include:

  • Ensuring that your site is responsive, meaning that it adjusts to fit the screen size of the device it’s being viewed on
  • Using large, easy-to-tap buttons for mobile users
  • Reducing the amount of text that needs to be entered by mobile users
  • Speeding up the loading time of your site by optimizing images and reducing the amount of code on your pages

Customer reviews and ratings can be a valuable asset for your eCommerce business. They can help build trust with potential customers and improve your search engine rankings. Some ways to use customer reviews and ratings include:

  • Displaying them prominently on your product pages
  • Responding to both positive and negative reviews to show that you value customer feedback
  • Using customer reviews as social proof in your marketing efforts
  • Analyzing your reviews to identify areas for improvement in your products or customer service