Digital Talk: Up-Sell/Cross-Sell

Upselling and cross-selling are two powerful tactics that can significantly increase revenue for eCommerce businesses. They are often used interchangeably, but they are not the same thing. Upselling refers to the practice of offering customers a more expensive or advanced version of a product they are already interested in purchasing.

In the world of eCommerce, there's no denying that getting a customer to complete a purchase is the ultimate goal. However, the purchase itself is just the beginning of a larger opportunity to increase revenue and enhance the customer experience. Cross-selling and upselling are two powerful tactics that eCommerce businesses can use to achieve these goals.