Target your potential customers and re-engage those who visited your site with captivating ads on the Google Display Network. Our Google advertising strategies help to place your product right before the people who could be your potential customers. We help you take the advantage of what the google display network offers – automated targeting, bidding, and creatives to drive more conversions across YouTube, Gmail, and countless websites and apps with appealing images, headlines, logos, videos, and descriptions.

We deploy all the bid strategies supported by Google Ads to get more impressions and clicks that ultimately deliver more conversions with optimum return on ad spend (ROAS). Our team is having valuable years of experience to set the strategy that best works for you.

Expand your visibility exponentially and get higher click-through rates (CTR) with responsive search ads. Our content developers at Purple Cow can capture the attention of consumers at a single glance when it comes to the headlines and descriptions of your product. Even though Google’s AI capabilities reduce the effort and time you spend on ads, the onus on providing the right headlines, descriptions, and compelling copy that decides the success of responsive search campaigns is still with you and us.

As the precursors in the world of AI-powered next-gen digital advertising, the team at Purple Cow studies all the aspects of your product or business, provide unique and relevant headlines with accurate keywords, clear CTAs and drives your business on the success path targeting wider demographics and locations.

Optimize the content on your website and landing pages to create more opportunities for your business with Dynamic Search Ads (DSAs). Even though Google generates DSAs automatically, you can still have control by optimizing the content. Our experts review your webpage content, sort out the mistakes and fill the gaps to let Google present the most relevant product, service, or offer of you based on the user’s search query.

Expanding the description field to communicate your brand message more clearly, we experiment with Re-marketing Lists for Search Ads (RLSAs), optimize negative keyword lists, and implement Target CPA, Target ROAS, or Enhanced CPC automated bidding strategies. Above all, Purple Cow’s Dynamic Search Ads services provide you with great ad copies driven by human insight with pertinent headlines to increase website traffic, brand awareness, reach, and sales.

Google Display Ads empower your business to target potential customers when they read an article, blog, watch a video or actively browsing online. However, you should come up with a captivating copy to make it work for your business. Purple Cow’s Google Display Advertising services leverage you with captivating visual ads that attract every eyeball to drive more sales and leads. Whether it is a responsive display ad, Gmail ad or an uploaded image ad, our creative minds provide stellar imagery, logos, videos, headlines and descriptions that let Google generate only the finest version of the combination.

Our display advertising strategies harness you the power to win big. Analyzing top performing keywords, smart bid strategies, conversion tracking, narrow targeting along with Similar segments, Custom segments, and In-Market segments including retargeting, we let you reach millions of customers to achieve your business goals.

Push app installs, and encourage in-app actions among your specific target audience with App Promotion Ads on Google’s vast network (Google Play, YouTube, Discover on Google Search, and the Google Display Network). The only thing you have to do is to decide on your marketing goals and our experts at Purple Cow take it forward for you to meet your objectives. Targeting exact locations and different areas, we help you run App campaigns properly and precisely through App install campaigns, App engagement campaigns, and App pre-registration campaigns.

Our creative assets (text, image, video, and HTML5) optimization brings value, identity, and better reach for your apps with effective CPI(cost-per-install), CPA (cost-per-action), and CPpre (cost-per-pre-registration).

Create compelling video ads and attract the customers that matter to your business when they explore YouTube, websites and apps across Google video partners on desktops, mobiles, TV screens and tabs. We convey your brand message effectively through the engaging video ads with sweet, short and personalized experiences being true to your brand voice. Our effective video ads strategies include bid adjustments, target expansion, and relaxation of campaign level restrictions deliver higher view rate at lower CPV.

Precise targeting is our strength when it comes to penetrating your brand to different segments. Our unique and out of the box audience targeting and content targeting methods help you effortlessly reach the new prospects. Purple Cow’s Video Ads services spike your sales with wider reach, more engagement and higher conversions.

We trim videos and tell a crisp story of your brand in 6-seconds to create bumper ads and boost instant sales across google.

If you are running an eCommerce store, make use of the eye-catchy image and text rich ads to appear right at the top of the google search engine. With result-oriented experimental approach, our Google Shopping Ads services use the most advanced tactics to get you quality leads. Whether it is product shopping ads or local inventory ads, our expertise makes a difference in getting you lots of revenue.

An effective ad copy is always the key to invoke emotional response for a purchase. With minor changes, our team optimizes the product feed to help you get higher return on ad spend with increased sales.

Build local trust for your business, receive more calls, and more store traffic with Google’s Local Search Ads. It can be overwhelming for most of the local brick-and-mortar or online business owners to handle everything by themselves. Purple Cow’s Local Search Ads services support such businesses with precise and specified campaigns powered by single keyword Ad Group (SKAG) based structure, refined keyword ad groups, and match types.

We help you refine your targeting based on the radius, vertical, population density, and existence of competitors to come up on google search and google maps.

Connect with your most prospectus customers in the fastest way through Google’s Call-Only Ads and generate quality leads and higher conversions. Your call-only campaign should convince someone to call and that is the key to getting business. We at Purple Cow utilize all the options provided by Google effectively for the searchers to find value in your brand and make that call for an order or a service.

With compelling ad text, location targeting, call-centric keywords, call tracking metrics, retargeting and a big adjustment strategy, Purple Cow helps you to get the full-funnel benefit for your business from call-only ads.

Get the edge over your competitors winning more valuable calls and clicks with Google Smart Ad Strategies. Decide on your marketing objectives and we achieve them for you driving you the traffic, sales, and leads for your business. If you don’t have a smart advertising strategy, it is more unlikely to get a better return on investment (ROI). Our team at Purple Cow helps you reap the full potential of smart ad strategies to work your way up without unnecessary expenditure.

We analyze countless reports, search phrases, and metrics, provide effective call-tracking methods, and schedule your ads that match the peak business hours to bring in more sales.