Purple Cow strictly follows the FTC (Federal Trade Commission) rules put in place for influencer marketing in the US. We, as a professional influencer marketing agency, adhere to the disclosure guidelines while making agreements with the influencers.

Accordingly, our campaign managers ensure that the placement of the disclosure is hard to miss for the people to see and use simple and clear language for the people to understand.

Our approach to influencer marketing is very simple and straight but very effective. We curate content and campaigns relevant to your brand for a relevant influencer with an audience pool that aligns with your target audience. Furthermore, we focus on the potential reach that your business can achieve through influencers’ follower base and ensure that your brand resonates with the audience via your niche influencers.

Purple Cow focuses beyond the vanity metrics of influencer marketing. More than likes, comments, and shares, we measure the effectiveness of an influencer marketing campaign with the return on investment (ROI). Through UTM (Urchin Tracking Module) parameters, we regularly track influencer marketing results to refine your influencer marketing strategies pertaining to your business, brand, or service.

The combined power of our result-oriented data-driven approach and dependable influencer relationships snowballs your brand’s value. We even help you in climbing the ranks by identifying the missing links that are holding back your brand and filling them in accordance with the most recent cultural trends, insights, and strategies supported by top-tier influencers and authentic, engaging campaigns.

After finalizing the influencer marketing strategy for your eCommerce business or brand, we pick and choose the best from our vast pool of influencers. We allot the individual or group of influences to promote your brand after doing all the negotiations and official formalities. Purple Cow takes all the responsibility in keeping the dedicated influencers speaking your business in alignment with your marketing objectives.

As a leading Influencer Marketing Agency, Purple Cow prioritizes transparency and honesty in every dealing including contracts and prices. So, we keep you in the loop to ensure that the campaigns are in alignment with your values and standards set for your business. Above all, we provide proof of the influencers’ authenticity and have a prior discussion with you in designing the campaign structure and strategies.

We assist you in striking the ideal balance between quantity and quality when developing an effective influencer strategy for your eCommerce business.

Purple Cow collaborates with a variety of influencers to achieve your company’s short- and long-term marketing objectives of brand visibility, awareness, brand value, and authenticity.